2022
WHO AM I?
Hey, I'm Joey. I spent most of my life trapped in a personal hell, battling depression, ADHD, and years of back pain that led to spinal fusion. At my lowest, I reached 305 pounds.
Every few pounds I lost brought a new injury, all stemming from my fused back. But I didn’t give up—I fought my way out, losing 90 pounds of fat, and now I run ultra trail marathons in the mountains of Argentina.
My goal is to be a beacon of light for you, to show you that you possess the power to get it done too. It required a ton of needless suffering to get where I am today, and I want to be your ally and your toolbox, providing you with all the resources I wish I had.
* Currently located in Argentina running ultra trail marathons and helping clients transform their lives.
So what the f*ck happened to you Joey?
2024
Stage 1: Psychological Warfare
A Turbulent Beginning By the time I was 10, I had already been through a lifetime of trauma. At 5 years old, I accidentally started a house fire, an event that left me with a crushing sense of guilt that no child should ever bear. My parents divorced soon after, throwing my life into chaos. Summers with my dad were a time of learning and exposure to things most kids never see. While I loved those summers, they forced me to grow up fast, surrounded by adults with tough pasts, learning life’s harsh realities much sooner than I should have. Despite the challenges, those summers were pivotal in shaping who I would become, instilling in me resilience and a deep understanding of the human condition.
Stage 2: Panic Attack Survival Mode
The trauma of my early years set the stage for a tumultuous adolescence. My teenage years were a nightmare of anxiety, depression, and a constant struggle to find my place in the world. At 17, my life took a devastating turn when I was unable to move my legs due to two severely herniated discs. The pain was excruciating, and it marked the beginning of a long battle with physical limitations that would shape the next phase of my life.
Stage 3: Blind Success & Ticking Time Bomb
As I entered adulthood, I found a semblance of success, but it was all built on a shaky foundation. I was earning money and progressing in my career, but inside, I was a ticking time bomb. My coping mechanisms included heavy drinking, fast food binges, and an uncontrollable weight gain that spiraled out of control. I was constantly waiting for things to get better before making any real changes in my life, convincing myself that the right moment would eventually come. But it never did. Instead, I was slowly sinking deeper, with every day pushing me further away from the person I wanted to be.
Stage 4: Spinal Fusion and the Reckoning
I was on a path of total self-destruction—fast food three times a day, nightly gas station runs for candy, and drinking to cope with the crushing reality that my life was spiraling out of control. My weight surged to 300 pounds, and I was loaded up on meds for depression and anxiety. Then came spinal fusion surgery—two rods, six screws, and two prosthetic discs. The doctors told me I’d never play sports again. At 35, I was sentenced to laps in the pool and slow walks. But one morning, after selling furniture just to cover more bills, I woke up on the floor and realized no one was coming to save me. I was on my own—and I was finally okay with that. I knew taking back my life would be the hardest thing I’d ever do, but I was ready. It wasn’t “one day” anymore; it was day fucking one. I decided to never let myself down again, using every failure, every 'no,' and every doubter as fuel to keep going. Wanting to keep the momentum going, I decided to find a way to fulfill a lifelong dream of serving in the military. It was time to go radical, join the Navy and commission as an officer.
Stage 5: The Journey
This was the turning point, where I decided that half-measures were no longer enough—I had to go all in. Despite my fused back, bad knees, multiple foot surgeries, terrible posture, and giant beer belly, I knew that joining the Navy would be an uphill battle. The officer recruiter tasked me with losing 60 pounds, and I started with the simplest thing I could do—walking. Every day, I walked more and more, gradually pushing my limits. After three weeks, I began jogging half a mile at a time. It was a grind, but I kept at it, determined to prove to myself that I could overcome the odds.
I started cooking my meals—healthy, tasteless dishes because I was still learning how to make nutritious food that I actually enjoyed. I tracked my calories religiously and tried just about every diet you can think of, falling into some traps along the way but always clawing my way out. I wasn’t perfect. I had cheat days and tough moments, but I never let myself skip twice. I knew that if I let one bad day turn into two, it would spiral into another bad habit, and I couldn’t afford that.
I lost 60 pounds in about six months, despite being injured much of the time. My body had been through hell, and I dealt with achilles issues, foot pain, and setbacks that made progress slow and painful. I sought help from various foot doctors and did extensive stretching and rehab, but I never let the pain stop me from moving forward. I trained with an Army Ranger friend, showing up every day, even when I was hurting, because I knew that quitting wasn’t an option.
It wasn’t just about losing weight. I had to change my entire mindset. I learned the truth about nutrition, understanding that real change came from consistency and pushing through discomfort. I went even further, realizing that challenging myself—both mentally and physically—was the only way to truly transform my life.
During this time, a woman kept mentioning a guy named David Goggins. She said I reminded her of him because of how crazy my efforts seemed. When I finally read his book, I felt a deep connection—here was someone else who had a traumatic childhood, who had every reason to give up but chose to go radical instead. It was like fuel to my fire. Knowing I wasn’t alone in this kind of transformation gave me the push I needed.
Eventually, the Navy said no. In fact, all branches said no due to my past, and I was devastated. But that rejection was the best thing that could’ve happened. They didn’t see the value I knew I had, but that’s just it—I finally saw it. I knew what I was worth, and what others failed to recognize was no longer a problem for me. So after feeling down for literally 30 minutes, I smiled and said, “fuck it, I welcome it.” It was the fuel I needed. I had gotten to a point where I loved hearing “no.” I loved working tirelessly on something and not obtaining it. At a subatomic level, I could see how these letdowns were making me stronger. Failure no longer existed in my world—I used every shitty moment as fuel instead of letting them hijack my progress or my will to carry on. Every setback became the energy I needed to keep crafting my masterpiece. I was addicted to challenging myself. I wanted more growth, more setbacks, more people to think I was crazy. It was all fuel for me.
So, I decided to move to Argentina, start an online business, and continue challenging myself in every way possible. I began running ultramarathons in the Andes Mountains—a far cry from the man who once couldn’t walk a mile without pain. The journey was brutal. My back was fused, and I was injured most of the time. I went through physical therapy with multiple specialists, battling complex injuries tied to years of neglect and obesity. Every time I faced a new setback, I fought harder.
I wasn’t able to lose the weight as fast as I wanted because of the constant pain and injuries, but I learned invaluable lessons along the way. Today, I am completely pain-free. The biggest lesson? You have to win the fight in your mind first. Your mind will lie to you, cheat you, and hold you back, especially when it’s conditioned by years of neglect and trauma. But if you push through, if you fight every day, you can break free from that mental prison.
Stage 6: Today - The Fight Continues
Today, I’m a different person. I’m stronger, not just physically, but mentally. I’ve taken everything I’ve learned from my struggles and turned it into a mission to help others. I know what it’s like to be at the bottom, to feel like there’s no way out. But I’m living proof that you can fight your way back, rebuild, and emerge stronger than ever. My journey isn’t over—like I said… I’ve moved to Argentina, built an online business, and started running ultramarathons in the Andes Mountains. I’m ready for whatever comes next, and I’m here to help others do the same, using every lesson I’ve learned along the way to inspire, motivate, and push them to their potential.